Sensory Evaluation of Food is the science that analyses and measures human sensory responses to the composition of food, which is perceived by senses of sight, smell, taste, touch, and hearing. Sensory Evaluation is an important testing aspect when it comes to new product development and its marketing as it gives an insight into the consumer behaviour and perspective as well as quality assurance.
Sensory Evaluation is important to study a particular property in an ingredient or a food product. It is also essential to evaluate if the ready-made food meets its original standard. If you have a product that has strong sensory attributes, you must ensure that it maintains high quality standards so that your consumers continue to buy it. Sensory testing will make sure the quality of your food product remains the same.
Sensory Evaluation should be done before the launch of a new product or to find out the cause for not getting the response expected for a food product in the market.
The Sensory Evaluation of food helps in building trust among the consumers making it much easier to sell your food products .
Yes, Sensory Evaluation is vital for all the Food Businesses! The Sensory Evaluation analysis data helps the manufacturer decide the acceptability of the food product among consumers.
Sensory Evaluation guarantees that consumers will like and accept your food product and you won’t have to risk failure. It helps you to assess the market.
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Sensory Evaluation can be done from the following areas: